Leicestershire's No. 1 Small Business Growth Expo

Leicester Business Expo Blog

Go for an easy buy to increase your chances of success

A key element of exhibiting at a trade show is to try and keep your offering as simple as possible. What this means is: highlighting only a single product or service that your company offers. Now, I can hear you saying "But we offer a wide range of products," and I...

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Should you invite your clients to the show?

This is a question that many businesses who are exhibiting often ask themselves. And it's not as simple as you might think, you have a few things to consider. The first thing to consider is whether your customers are a good fit for the...

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It’s vital to have a plan

When you're paying to have a stand at an exhibition it's absolutely vital to have a plan of action and a required outcome from your investment. However, many small businesses neglect this and fail to achieve a reasonable return on investment. Exhibition marketing can...

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Why visit the Cash Protection Agency stand at LBE 2018?

Don't let your business fail due to poor cash flow Businesses go bust long term through lack of profit.  In the short term they go bust because they don’t have enough cash to pay their bills. The principles are simple you have to have more money coming in than going...

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Why qualifying your contacts is key

In all honesty, the only reason you should ever spend money on exhibition marketing is to meet potential new clients. We've covered a few areas to consider including objectives, but the endgame should never be anything other than building your business. But if you go...

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Why visit the Pro Active Resolutions stand at LBE 2018?

Pro Active Resolutions, Business Friend to many, are delighted and excited to be co-sponsoring the Leicester Business Expo 2018. Growth and development is the key theme of the exhibition and we are looking forward to talking to you as to how we can help you get: More...

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How to get more out of promotional material

How many times have you gone to an exhibition and picked up a load of leaflets and thrown them in the recycling bin after little more than a quick glance? If you're like us you will see many examples of promotional and exhibition literature that gets thrown in the...

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Exhibition to do list – getting started

Something that we should probably have highlighted a little sooner is the need to make an exhibition to do list for your trade show. This list needs to contain all of the things that need to happen to create your stand and get to the exhibition, and also a list of...

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Networking Niceties

Being a good networker for your business is more than just handing out business cards. There are five important protocols of politeness that will turn you into an expert at networking, and we have named them our Networking Niceties… Be Curious Imagine that everyone...

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